Buzzword creation day: Reputation Equity

There’s been a lot of discussion about reputation and reputation management in social media. It’s one of our most effective keywords in SEO/SEM and it’s a fairly recent phenomenon. However I think there is a far more important metric related to reputation, something I’m dubbing ‘Reputation Equity’. Reputation equity is the value of your reputation [...]

Why Social Media is a Different Marketing Paradigm

The Internet and traditional media are about information and solutions. Web sites enable both of these activities: Finding answers and associating buying decisions with those answers. Conventional push advertising, once relevance is established, can be an important aspect of the search for information and solutions. When advertising started moving to the web it had to [...]

THANK YOU Facebook

… for finally valuing my time. (It’s about time, too!) I love my friend requests & add them all. This is my system: friend request with no note - just add them friend request with reason - add & respond friend request with comment about my blog - add & thank them friend suggestion - only add [...]

Community Strategy links

Here are the highlights of community related posts in my reading recently. I have started stumbling them, so if your link gets listed, may the StumbleUpon traffic smile upon you! Enjoy! Olivier Blanchard builds on Tish Grier’s 7 Traits of a great community manager. (I met Tish at Blog World. She’s amazing! ) Romaine Pechard has [...]

Upcoming Conferences that I’m Speaking At

The end of October will find me speaking at two conferences. It’s exciting to have the opportunity to talk about community building, the future of social media & meet new people. There is a coupon for each event if you want to join us!   At the Social Media Strategies Conference will be on a panel with [...]