Aaron Newman's Page

I just started a discussion on http://www.insocialmedia.com around using social media measurement to track the effectiveness of new media campaigns.

http://www.insocialmedia.com/forum/topic/show?id=2025541%3ATopic%3A13882

I'm starting to map out how this can actually be used to get real numbers that can be used in an ROI model.

I created a page on Wikipedia for social media measurement.

http://en.wikipedia.org/w/index.php?title=Social_media_measurement

It's very rudimentary at this point. I invite everyone that has something to contribute to the page to come and edit it. It would be a great way to learn about how Wikipedia pages are created and edited.… Continue

I was recently running some social media searches on AARP and discovered Twitter spam. I assume this is not… Continue

One of the nice features SM2 provides is the ability to gain visibility into what authors are thinking when they post about different brands. SM2 is able to do this by looking at the tags and categories associated with the posts. Identifying how content has been tagged or categorized allows us to gain insight into what the authors are thinking and care about.

For example, let's take a look at an SM2 Author Categories Cloud generated for the company E*Trade and see if we can identify any pattern… Continue