Twitter spam or "Twam"

I was recently running some social media searches on AARP and discovered Twitter spam. I assume this is not the first time its happen, but it is the first case that is so blatant.

Note it appears to use similar techniques we see quite heavily used in spam blogs (splogs). It appears to be creating multiple users built using "mortg" followed by a randomly generated set of characters. The exact same message is then pushed out through each account hoping to draw in people searching for life insurance or bad credit mortages.

I have to say, this form of spam makes my life miserable. However, realistic I expect this is just the beginning. Today I stumbled upon another account that was following a user which was just a redirect to a spam site. So we are at the beginning. Hopefully the block feature will make Twitter spam (do I get to coin the phrase twam?) less annoying than email spam.